Prospect Board

Workflow for each lead (steps 1–4 you still run manually — this just makes it one click instead of ten):

1. Ads? Click the Ads link on a row — opens Google's Ads Transparency Center pre-searched for that business. Note Y/N/Unclear in the dropdown.
2. Landing page — click Site to open their website, and Speed to run it through PageSpeed Insights. Enter the score and whether there's a phone/CTA above the fold on mobile.
3. GBP rank — click Maps to search "[business] near [area]" on Google Maps/Search in a new tab. Note their rank.
4. Reviews elsewhere — click Reviews to check HomeStars/Yelp/Facebook review counts.

The Priority score column recalculates automatically as you fill fields in — sort by it (click the column header) to work top-down. Every change saves straight to your database as you make it (watch the sync indicator top-right). Use Export CSV regularly to back up.